SDR - Bilingual (EN/FR) Sales Development Representative

Sales | Canada

Who We Are

ULS Corporate Inc, specializes in designing, supplying, and distributing electrical and power equipment such as transformers, switch gears, power cables and electrical insulators. With over 15 years in business we’re always on the lookout for talented people to join our team

The Role

We are looking for a Bilingual Sales Development Representative to join our team. As an SDR, you will be responsible for identifying potential customers, generating new business opportunities, and managing leads through the sales pipeline. You will work closely with the sales team to ensure that our company’s sales goals are met.

We are looking for someone who has excellent communication skills English and French, a strong work ethic, and a proven track record of success in sales. If you are a self-motivated individual with a passion for sales, we encourage you to apply.


This role will act as the first point of contact for new business prospects and focus on prospecting and generating qualified leads. The successful candidate will do the following:

  • Identify potential customers and generate new business opportunities for the company

  • Contact and qualify potential customers

  • Conduct outreach to hundreds of prospects weekly

  • Arrange meetings or calls between (prospective) customers and sales executives, and follow up on leads

  • Track progress towards meeting sales goals

  • Collaborate with the sales team to develop strategies for reaching sales targets

  • Use customer relationship management (CRM) software to manage leads and sales activities

  • Ensure that emails are of high quality, and continue to optimize messaging (e.g., great subject line that catches the readers attention, personalized messages, clear Call to

  • Stay up-to-date on market trends, competition, and industry developments

  • Provide regular reports on sales activities and results to management

  • Attend (virtual) trade shows and conferences to network with prospects

  • Provide market feedback/insights to assist in growth strategy and marketing content


  • 1 to 3 years’ relevant experience in B2B Sales related to Engineering or Electrical Industry

  • Must be Bilingual EN/FR with excellent written and verbal communication skills in both English and French; ability to listen, understand and formulate clear propositions/positions

  • Proven track record in building and sustaining client relationships

  • Possess a self-starter attitude with ability to work independently and with minimal supervision

  • Experience working with CRM platforms (HubSpot) and using LinkedIn for sales, or other similar prospecting applications while keeping track of leads

  • Strong presentation skills and ability to clearly present ideas and solutions to both internal and external business groups

  • Experience or knowledge in Engineering or Electrical Industry is a strong asset

  • A desire to learn and grow in the sales field 

We will provide reasonable accommodations to qualified applicants with disabilities. To request an accommodation, please contact us as early as possible in advance of your interview.

Copyright © 2024 ULS CORPORATE INC.

Copyright © 2024 ULS CORPORATE INC.

Copyright © 2024 ULS CORPORATE INC.